Toy Startup That Reinvented the Female Superhero Offers Children’s Books, Promotes Literacy in Partnership With “United Through Reading”
Feb 06, 2019, 08:20 ET
NEW YORK, Feb. 6, 2019 /PRNewswire/ — Pioneering toy startup IAmElemental, creator of the first female action figures designed specifically for children, will exhibit its groundbreaking products at the North American International Toy Fair, February 16-19, 2019 in New York.
IAmElemental has grown from a successful 2014 Kickstarter launch into a 2017 and 2018 Toy Industry Association Toy of the Year finalist. The startup’s female action figures are based on a series of character traits called “The Elements of Power”; as the company’s Chief Elemental Officer Julie Kerwin says, “All the Superpowers you could ever want or need are already inside of you.”