Rebel Elements Archives - www.iamelemental.com

Female Action Figures by IAmElemental Inspire Childhood Literacy at Toy Fair 2019

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Toy Startup That Reinvented the Female Superhero Offers Children’s Books, Promotes Literacy in Partnership With “United Through Reading”

Feb 06, 2019, 08:20 ET

NEW YORK, Feb. 6, 2019 /PRNewswire/ — Pioneering toy startup IAmElemental, creator of the first female action figures designed specifically for children, will exhibit its groundbreaking products at the North American International Toy Fair, February 16-19, 2019 in New York.

IAmElemental has grown from a successful 2014 Kickstarter launch into a 2017 and 2018 Toy Industry Association Toy of the Year finalist.  The startup’s female action figures are based on a series of character traits called “The Elements of Power”; as the company’s Chief Elemental Officer Julie Kerwin says, “All the Superpowers you could ever want or need are already inside of you.”

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Tackling Trolls on the Internet

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The One-Third Rule: Tackling Trolls on the Internet

“Do people actually think that [these] are real reviews and customers? No Iamelemental, they dont [sic].  We all know its you stuffing your own reviews, and do you know why? Because you have a neat base idea, that you totally f*cked up with feminist social justice bullshit. I hope you choke on inventory.”

Before I go any further, I want to state for the record that, thankfully, this type of negative comment is actually not all that common in my world. For, while my company, IAmElemental, celebrates strong women in the form of Superpower female action figures, the Superpowers, themselves, are, in fact, universal. And we are very proud of the fact that we are deliberately a “girl targeted, boy inclusive” company, and that our male-to-female customer ratio is actually much closer to 50/50 than the comment above might lead one to believe.

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Not a Pivot, More a Plunge

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Not a Pivot, More a Plunge: A Startup Story Shifts

Early last year, I found myself unexpectedly accepting a Rising Star award at the annual Women in Toys gala. Unprepared and overwhelmed, I delivered an acceptance speech that can best be described as a comedy routine/confessional: lots of laughs at my own expense. Ironically, the biggest laugh of the night followed the one line that wasn’t a joke. “We’re not really a toy company,” I announced to a room of 600 toy company executives who were recognizing me for the work I do designing and producing toys: female action figures, to be exact. And I meant it.

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The Jim Henson Company to Develop Kids Series Based on IAmElemental’s Female Action Figures

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HOLLYWOOD, Calif., Nov. 7, 2017 /PRNewswire/ — The Jim Henson Company announced today it will develop a new animated children’s television series based on the popular female action figures by IAmElemental.  The series will target children ages 6 to 12. The deal will give The Jim Henson Company the opportunity to develop and produce the television series across all platforms. Lisa Henson and Halle Stanford of The Jim Henson Company will serve as executive producers.

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IAmElemental’s Female Action Figures Named Finalists for 2018 Toy of the Year

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IAmElemental’s Female Action Figures Named Finalists for 2018 Toy of the Year  — Series 2/Wisdom Selected in Action Figure of the Year Category

PR Newswire NEW YORK, Nov. 6, 2017 NEW YORK, Nov. 6, 2017 /PRNewswire/ — The Toy Industry Association has announced its 2018 Toy of the Year finalists – and IAmElemental, creator of the first female action figures designed specifically for children, has been selected in the Action Figure of the Year category for its Series 2/Wisdom figures.

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Meet Honesty. The third building block of Courage.

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Honesty’s wings reference the winged art of Ancient Persia. According to the world’s first historian, Herodotus, the Persians taught their children three things: to ride a horse, to shoot an arrow and to tell the truth.

Female Superhero Action Figures - Honesty

Honesty is one of our most popular action figures – everyone loves the wings!  However, when it comes time to pick a power at one of our public events like New York Comic Con, she generally isn’t one of the top choices.

This isn’t necessarily because Honesty isn’t valued, or considered important. Rather, It is because people often think of Honesty as a moral imperative rather than a powerful force.

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Meet Energy. The second building block of Courage.

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Energy’s flames are just plain cool, but they also hint at Joan of Arc’s fiery end.

Energy can sometimes be misinterpreted as dangerous, or hard to manage. But, Energy is, arguably, one of the elixirs of life. It is the kind of power that helps to get things done.

When someone channels her own Energy, it propels her forward. But, Energy can also be shared; put out into the universe to motivate others to act.

Courage requires Energy to creat

Female Superhero Action Figures

e movement.

Bonus Fact Number One: Energy was the very first figure we designed. She was the jumping off point for the entire series. Read More

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Bravery, Building Block of Courage

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Meet Bravery. The first building block of Courage.

Bravery’s shoulder armor accessory is our most literal interpretation of both her power and of our Joan of Arc muse. She is a soldier heading into battle. And battle can mean a lot of different things.

Female Superhero ToysIt can be….

The first day at a new school.
A soccer game (or any sports event).
Learning a new skill (like riding a bike).
Starting a new job.
Fighting an illness.
Standing up for yourself.
Standing up for someone else.
Going to war – both literally and figuratively.

But, no matter what, Bravery will always be there to help Superheroes power through. Read More

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Courage: Inspiration From Joan of Arc

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We thought that it was a good time to spotlight our TOTY-nominated Action Figures of the Year: Series1/Courage.

So, let’s start at the very beginning with the our Courage muse: Joan of Arc.

Our muses are very important in the IAmElemental universe. First, they help to promote the IAmElemental tagline: Real heroes walk among us. It is very important that children who encounter IAmElemental action figures come away with an understanding that people don’t have to have magical powers to be their best selves and do great things. Joan of Arc was just a regular girl before she acted heroically and became eternally embedded on history’s timeline. Read More

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Explore the Kickstarter Collection at the New Museum

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Explore the Kickstarter Collection at the New Museum Store

Nick Yulman 

New Museum front windowToday, we’re pleased to announce an ongoing collaboration with the New Museum in New York City, showcasing an array of inventive projects that got started on Kickstarter in their store. As a leading institution dedicated to boundary-pushing art and ideas, the New Museum is the perfect place to share this collection, which features adventurous takes on everyday objects, creative explorations of technology, and designs that are simultaneously playful and profound. Read More

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