Play is Powerful (pun intended).

When children play with an IAmElemental action figure, girls save the day. And, from what people are telling us, they are excited by that story-line.  Scroll down to read some of our customer testimonials.    

"These figures are amazing – they easily surpass the production quality, detail and overall sense of design we’re seeing from the major companies like Mattel and Hasbro..."

− Kastors Korner

"The figures are awesome -- very well made, detailed and will obviously see a lot of play time."

− L.Z.

"I want all of my students to look for figures that possess the elements of a good character. "

− Math Teacher

"We've had them for 6 months and Clementine's play has completely changed. The main characters in her story lines now are always the heroes. The people being saved are undeveloped characters and the stories are about the heroes and their lives. I attribute this directly to the Elementals. As I write this, the Elementals are riding fairy horses and saving Strawberry Shortcake dolls from falling off of cliffs. When Clementine grows up she wants to save people and she is all about girl power."

− R. Butler

COLLECTORS

GROWN UPS

EDUCATORS

“Every single figure practically radiates with evidence of the care and enjoyment put into them… They call back to a time when toys really were designed with kids in mind.” –The Figure in Question

“I almost feel guilty that I’m keeping them out of the hands of a little girl… because they are fantastic toys.” –Toy World Order

“As a father with a young daughter, someone who works with kids and teens on a regular basis, I’m all about giving kids a positive message about gender equality.” -Action Figure Barbecue

“Best Toy Lines of 2014: The core concept at play with IAmElemental is a breath of fresh air in the toy industry… These figures are amazing – they easily surpass the production quality, detail and overall sense of design we’re seeing from the major companies like Mattel and Hasbro in this scale.” – Kastor’s Korner

“Not only can these figures do anything a male action figure can do — like sit with their knees together, because their hips work as nature intended instead of what plastic can force them into — but they aren’t locked into backstories or ready-made storylines, either. They’re power-based female superheroes who can be whomever the kids imagine them to be.” – S.W.

“As a guy that really sunk himself into comics growing up and held onto so many toys for his children, it felt so good to hear them express their creativity with the powers.  Can’t wait for Series #2!” – S.K.

“Gave the set to my 4YO granddaughter for her birthday – she opened it and she and her 8YO sister wanted to go off and play with them immediately.  She had to be coaxed into opening more presents.  The figures are awesome — very well made, detailed and will obviously see a lot of play time.” – L.Z.

“In the interest of creating strong women, the creators did not make them more masculine.  They look like normal, fit, healthy, strong women.  These figures’ strongest visual point is, first and foremost, their strength. After you take in their strength and power – then you realize, ‘oh, they also happen to be female, awesome.’  It’s so progressive, I am crying tears of joy.”– C.C.

“I want all of my students to look for figures that possess the elements of a good character.  Have you thought of creating posters we could put up?  The way the symbols mirror the periodic table would look great in a larger picture.” – Math Teacher

“I shared your ‘girls’ with my class. I thought maybe they’d like to do a little writing inspired by the action figures. Well, we are on our third day of brainstorming, researching, organizing and discussing.  I’ve ordered another set… I don’t think I’d have the heart to take these powerful action figures away from my class!” – English Teacher

“I ordered an IAmElemental lunchbox for a 5th grade girl to earn the characters to keep as she demonstrates the elements.  Her goal is focused on resisting peer pressure… She is really processing how it applies to her and how she can change things around.” – Elementary School Teacher

“To be honest, when I ordered the figures, I had no idea it would give us such a good way to reinforce some of those really hard conversations we have had to face this year.  I imagine other children facing adversity would be perfect recipients for your figures… Every child should be given the tools to fight whatever bad things life throws their way.” – Behavioral Therapist