Meet Honesty. The third building block of Courage.

By | Rebel Elements | No Comments

Honesty’s wings reference the winged art of Ancient Persia. According to the world’s first historian, Herodotus, the Persians taught their children three things: to ride a horse, to shoot an arrow and to tell the truth.

Female Superhero Action Figures - Honesty

Honesty is one of our most popular action figures – everyone loves the wings!  However, when it comes time to pick a power at one of our public events like New York Comic Con, she generally isn’t one of the top choices.

This isn’t necessarily because Honesty isn’t valued, or considered important. Rather, It is because people often think of Honesty as a moral imperative rather than a powerful force.



“Honesty is more than not lying. It is truth telling, truth speaking, truth living, and truth loving.” – James E. Faust

A true Superpower.

Bonus Fact Number One – Because the wings were such a popular accessory, we designed a larger version that we sell via our 3D printing shop at Shapeways. They come in a variety of really cool colors.

Bonus Fact Number Two – A majority of the kid art and kid costume photos we receive feature, you guessed it, Honesty.

Bonus Fact Number Three – We offered a limited edition “thank you” figure to our wonderful Kickstarter Backers. After a vote, Honesty beat Persistence by a slim margin, and every Backer got an Honesty figure with red armor.











Meet Energy. The second building block of Courage.

By | Rebel Elements | No Comments

Energy’s flames are just plain cool, but they also hint at Joan of Arc’s fiery end.

Energy can sometimes be misinterpreted as dangerous, or hard to manage. But, Energy is, arguably, one of the elixirs of life. It is the kind of power that helps to get things done.

When someone channels her own Energy, it propels her forward. But, Energy can also be shared; put out into the universe to motivate others to act.

Courage requires Energy to creatFemale Superhero Action Figurese movement.

Bonus Fact Number One: Energy was the very first figure we designed. She was the jumping off point for the entire series.

Bonus Fact Number Two: Energy was also our very first prototype. When we showed her around at Toy Fair in February of 2014, just before our May 2014 Kickstarter launch, we noticed something surprising. While IAmElemental action figures were created to fill a hole that we saw in the market — namely, a lack of female action figures actually designed specifically for young girls — we had an unexpectedly strong positive response from the men in the collector community who saw her that day. It hinted at something remarkable. IAmElemental action figures may have been designed for girls, but we are thrilled beyond belief that they appeal to everyone: girls, boys, men, women. Once people see the figures, everyone finds something to love about them. Because everyone has Superpowers. Everyone has the capacity to do great things. And everyone loves forward-thinking design and engineering.

Female Superhero Action FiguresBonus Fact Number Three: At Comic Con in New York this past year, we invited people to pick a power, and pose with the chosen shield in front of the animatronic Exploration wings fabricated for us by theHenson Creature Shop. On the last day of the event, someone walkedaway with the Energy sign. If you have it, we’d love to have it back. No questions asked!

Bravery, Building Block of Courage

By | Rebel Elements | No Comments

Meet Bravery. The first building block of Courage.

Bravery’s shoulder armor accessory is our most literal interpretation of both her power and of our Joan of Arc muse. She is a soldier heading into battle. And battle can mean a lot of different things.

Female Superhero ToysIt can be….

The first day at a new school.
A soccer game (or any sports event).
Learning a new skill (like riding a bike).
Starting a new job.
Fighting an illness.
Standing up for yourself.
Standing up for someone else.
Going to war – both literally and figuratively.

But, no matter what, Bravery will always be there to help Superheroes power through.

Bonus Fact Number One: Bravery’s pink braid was very intentionally chosen. We wanted to re-cast the color pink as something powerful and strong.

Bonus Fact Number Two: The pink braid also honors the memory of my mother, who died of breast cancer when I was a young girl.

Bonus Fact Number Three: We made a limited-edition pink-armored Bravery figure, and a set of Bravery cards designed by female animators/comic book artists to raise money for Breast Cancer Research back in 2015.

I Am Bravery

Courage: Inspiration From Joan of Arc

By | Rebel Elements | No Comments

We thought that it was a good time to spotlight our TOTY-nominated Action Figures of the Year: Series1/Courage.


So, let’s start at the very beginning with the our Courage muse: Joan of Arc.

Our muses are very important in the IAmElemental universe. First, they help to promote the IAmElemental tagline: Real heroes walk among us. It is very important that children who encounter IAmElemental action figures come away with an understanding that people don’t have to have magical powers to be their best selves and do great things. Joan of Arc was just a regular girl before she acted heroically and became eternally embedded on history’s timeline.

Second, our muses help to inform our design.

While our Series1/Courage figures are not literally armored knights from the Middle Ages, we used Joan of Arc as our jumping off point. Our figures wear modern armor. Bravery and Courage have shoulder armor, Enthusiasm and Courage have chest plates, and all of the figures have shields. They don’t look like Joan of Arc, but their forward-thinking design emerged from her story.

Third, we use each muse’s own words as the inspirational motto for her series.

In this case, Joan of Arc’s most famous quote serves as the perfect Courage maxim: “I am not afraid, I was born to do this.”Courage of Joan of Arc

Explore the Kickstarter Collection at the New Museum

By | Rebel Elements | No Comments

Explore the Kickstarter Collection at the New Museum Store

Nick Yulman 

New Museum front windowToday, we’re pleased to announce an ongoing collaboration with the New Museum in New York City, showcasing an array of inventive projects that got started on Kickstarter in their store. As a leading institution dedicated to boundary-pushing art and ideas, the New Museum is the perfect place to share this collection, which features adventurous takes on everyday objects, creative explorations of technology, and designs that are simultaneously playful and profound.

Here’s what you’ll find in the collection:


KickStarter blogpost 2017


IAmElemental Frustrated by the lack of positive, empowering superhero action figures for young girls, Julie Kerwin set out to create her own. IAmElemental’s vibrantly hued heroines represent real-life superpowers like bravery, persistence, and creativity that kids can discover in themselves — no radioactive spider bites necessary.


Read More

Stop by our shop today! Click here