Not a Pivot, More a Plunge

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Not a Pivot, More a Plunge: A Startup Story Shifts

Early last year, I found myself unexpectedly accepting a Rising Star award at the annual Women in Toys gala. Unprepared and overwhelmed, I delivered an acceptance speech that can best be described as a comedy routine/confessional: lots of laughs at my own expense. Ironically, the biggest laugh of the night followed the one line that wasn’t a joke. “We’re not really a toy company,” I announced to a room of 600 toy company executives who were recognizing me for the work I do designing and producing toys: female action figures, to be exact. And I meant it.

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The Jim Henson Company to Develop Kids Series Based on IAmElemental’s Female Action Figures

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HOLLYWOOD, Calif., Nov. 7, 2017 /PRNewswire/ — The Jim Henson Company announced today it will develop a new animated children’s television series based on the popular female action figures by IAmElemental.  The series will target children ages 6 to 12. The deal will give The Jim Henson Company the opportunity to develop and produce the television series across all platforms. Lisa Henson and Halle Stanford of The Jim Henson Company will serve as executive producers.

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IAmElemental’s Female Action Figures Named Finalists for 2018 Toy of the Year

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IAmElemental’s Female Action Figures Named Finalists for 2018 Toy of the Year  — Series 2/Wisdom Selected in Action Figure of the Year Category

PR Newswire NEW YORK, Nov. 6, 2017 NEW YORK, Nov. 6, 2017 /PRNewswire/ — The Toy Industry Association has announced its 2018 Toy of the Year finalists – and IAmElemental, creator of the first female action figures designed specifically for children, has been selected in the Action Figure of the Year category for its Series 2/Wisdom figures.

2018 TOY OF THE YEAR FINALIST: IAmElemental (http://www.iamelemental.com), creator of the first female action figures designed specifically for children, has been selected as a 2018 Toy of the Year finalist in the Action Figure of the Year category by the Toy Industry Association. Series 2/Wisdom figures are available worldwide.

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The Toy of the Year Awards are presented by the Toy Industry Association image001(TIA), the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages.  Finalists were selected by a panel of toy and play experts, retailers, academics, and journalists. Read More

Meet Honesty. The third building block of Courage.

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Honesty’s wings reference the winged art of Ancient Persia. According to the world’s first historian, Herodotus, the Persians taught their children three things: to ride a horse, to shoot an arrow and to tell the truth.

Female Superhero Action Figures - Honesty

Honesty is one of our most popular action figures – everyone loves the wings!  However, when it comes time to pick a power at one of our public events like New York Comic Con, she generally isn’t one of the top choices.

This isn’t necessarily because Honesty isn’t valued, or considered important. Rather, It is because people often think of Honesty as a moral imperative rather than a powerful force.

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Meet Energy. The second building block of Courage.

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Energy’s flames are just plain cool, but they also hint at Joan of Arc’s fiery end.

Energy can sometimes be misinterpreted as dangerous, or hard to manage. But, Energy is, arguably, one of the elixirs of life. It is the kind of power that helps to get things done.

When someone channels her own Energy, it propels her forward. But, Energy can also be shared; put out into the universe to motivate others to act.

Courage requires Energy to creat

Female Superhero Action Figures

e movement.

Bonus Fact Number One: Energy was the very first figure we designed. She was the jumping off point for the entire series. Read More

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