IAmElemental’s Female Action Figures Named Finalists for 2018 Toy of the Year

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IAmElemental’s Female Action Figures Named Finalists for 2018 Toy of the Year  — Series 2/Wisdom Selected in Action Figure of the Year Category

PR Newswire NEW YORK, Nov. 6, 2017 NEW YORK, Nov. 6, 2017 /PRNewswire/ — The Toy Industry Association has announced its 2018 Toy of the Year finalists – and IAmElemental, creator of the first female action figures designed specifically for children, has been selected in the Action Figure of the Year category for its Series 2/Wisdom figures.

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Meet Honesty. The third building block of Courage.

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Honesty’s wings reference the winged art of Ancient Persia. According to the world’s first historian, Herodotus, the Persians taught their children three things: to ride a horse, to shoot an arrow and to tell the truth.

Female Superhero Action Figures - Honesty

Honesty is one of our most popular action figures – everyone loves the wings!  However, when it comes time to pick a power at one of our public events like New York Comic Con, she generally isn’t one of the top choices.

This isn’t necessarily because Honesty isn’t valued, or considered important. Rather, It is because people often think of Honesty as a moral imperative rather than a powerful force.

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Meet Energy. The second building block of Courage.

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Energy’s flames are just plain cool, but they also hint at Joan of Arc’s fiery end.

Energy can sometimes be misinterpreted as dangerous, or hard to manage. But, Energy is, arguably, one of the elixirs of life. It is the kind of power that helps to get things done.

When someone channels her own Energy, it propels her forward. But, Energy can also be shared; put out into the universe to motivate others to act.

Courage requires Energy to creat

Female Superhero Action Figures

e movement.

Bonus Fact Number One: Energy was the very first figure we designed. She was the jumping off point for the entire series. Read More

Bravery, Building Block of Courage

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Meet Bravery. The first building block of Courage.

Bravery’s shoulder armor accessory is our most literal interpretation of both her power and of our Joan of Arc muse. She is a soldier heading into battle. And battle can mean a lot of different things.

Female Superhero ToysIt can be….

The first day at a new school.
A soccer game (or any sports event).
Learning a new skill (like riding a bike).
Starting a new job.
Fighting an illness.
Standing up for yourself.
Standing up for someone else.
Going to war – both literally and figuratively.

But, no matter what, Bravery will always be there to help Superheroes power through. Read More

Courage: Inspiration From Joan of Arc

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We thought that it was a good time to spotlight our TOTY-nominated Action Figures of the Year: Series1/Courage.

So, let’s start at the very beginning with the our Courage muse: Joan of Arc.

Our muses are very important in the IAmElemental universe. First, they help to promote the IAmElemental tagline: Real heroes walk among us. It is very important that children who encounter IAmElemental action figures come away with an understanding that people don’t have to have magical powers to be their best selves and do great things. Joan of Arc was just a regular girl before she acted heroically and became eternally embedded on history’s timeline. Read More

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