She Designed Fierce Female Action Figures. And Surprise! Her Customers Are Men

By July 8, 2019 Rebel Elements No Comments

She didn’t anticipate her newfound fans.

By Colleen DeBaise

The entrepreneurial journey can be full of surprises.

Julie Kerwin, a former stay-at-home mom, learned that in 2014 when she launched a successful Kickstarter campaign to raise money for her female-oriented action figures (named Courage, Bravery and Persistence, among others). She had designed the toys under the brand name I Am Elemental. 

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