She didn’t anticipate her newfound fans.
By Colleen DeBaise
The entrepreneurial journey can be full of surprises.
Julie Kerwin, a former stay-at-home mom, learned that in 2014 when she launched a successful Kickstarter campaign to raise money for her female-oriented action figures (named Courage, Bravery and Persistence, among others). She had designed the toys under the brand name I Am Elemental.