Julie Kerwin, the creative superpower behind IAmElemental’s action figures for girls, is a voracious researcher, writer and thinker on the topics of gendered toys, creativity in children, and the power of play.  Before launching IAmElemental in 2013, she spent five years as co-owner of independent music label Club Rock Records. Club Rock began by teaching original songwriting to teenagers and grew into a full-service production company, where she advised bands including The NowhereNauts (available on iTunes) on all business and creative aspects of album creation.  Julie holds a BA in English and a certification in Secondary Education from Wellesley College, as well as a JD from Fordham University School of Law.  Though she is completely and totally obsessed with Rome, she lives with her family in New York City, where she is a non-profit fundraiser, a patron of the arts and sciences, and a not-so-secret pop-culture critic. Her first novel, shortgirl/deadmom(dot)com (shortgirldeadmom.comlaunched as an online diary in 2014.
A recovering transactional lawyer, Veenita brings over 20 years of advisory experience in large, global law firms and in-house in both emerging and established organizations. Since graduating from Rutgers College and the University of Pennsylvania Law School, her comprehensive and diverse legal practice has spanned various industries including pharmaceuticals, venture investment and advisory services, technology, real estate, retail, sports, manufacturing, and marketing. Throughout her long and varied career, what has excited her most is the challenge of counseling and growing start-ups.
Though Veenita lives outside of Philadelphia, as a devoted “soccer mom” to her two daughters, she regularly travels to all corners of the United States to cheer them on from the sidelines. Joining IAE was the perfect opportunity for her to marry her professional skill set with her fundamental belief in the positive messages regarding self-esteem, playing with power, and the benefits of story creation that IAE offers young girls.
Food-obsessed, she is a voracious collector and reader of cookbooks. She is also very grateful to have an incredible cook for a husband who does more than just read the recipes. A superpower Veenita would love to have is the ability to master and communicate in any language.
Angelica Carey manages media and public relations efforts for IAmElemental, helping our “journo superheroes” as they spread our message of empowerment, ground breaking design and strength of character around the world.  With a deep journalism background, she loves to connect writers with great stories.  Carey has produced thousands of media placements for her clients – including global media, entertainment and technology companies – on topics ranging from app launches to the international testing of anti-satellite weapons.  She has prepared editors for live interviews with heavyweights including the CEOs of CBS, Morgan Stanley, Nike and Xerox; edited manuscripts for five fiction and nonfiction books; and managed press operations for nine years at the Media Summit New York.  She also works with nonprofits supporting homeless families, the unemployed and the search for an AIDS vaccine.
Previously, Carey held senior marketing and communications positions at Official Payments Corporation, Yahoo! GeoCities, Fast Company and U.S. News & World Report.  Originally from Louisiana, she and her family live in New York.  Persistence has long been her superpower, if you don’t count gumbo.
A lead 3D digital sculptor for EleventyPlex in Cincinnati, Haz learned the art of small scale wax sculpting after joining the toy industry in 2008. His area of expertise within the company soon expanded to include digital modeling and product development for major licensors, including DreamWorks Studios, Disney, Mattel, Hasbro and Nickelodeon. Although Hot Wheels vehicles rank among his favorite projects, Haz feels honored by the opportunity to design and sculpt the IAmElemental action figures in the Courage series. As a true problem solver, Haz identifies with the IAmElemental figure of Industry.
Haz holds a bachelor’s degree in Communication Arts with an emphasis in Illustration from the Art Academy of Cincinnati. He is grateful for his drawing, painting and anatomy classes at the Art Academy, which he attributes not only to aiding his artistic eye, but also leading him to his current career in sculpting. When he is not digitally sculpting or telling jokes, Haz enjoys drawing and painting from life. His artwork has been recognized by several institutions, particularly his colored pencil drawings and oil paintings.
His wife and children thoroughly support his toy crafting and artistic pursuits, and his daughters have been known to randomly shout, “I am Honesty!” and “I am Bravery!” Haz’s ideal day would include consecutive hours in front of a canvas, lots of laughter from his family, and an endless supply of coffee cake.